Projects
Projects
Projects
Projects
Royal Opera House
Royal Opera House
Royal Opera House
Combining theatrical heritage with contemporary relevance
Combining theatrical heritage with contemporary relevance
Combining theatrical heritage with contemporary relevance
Location
London, United Kingdom
Services
Retail, Publishing
Retail, Publishing
At the Royal Opera House, T&B Consulting led a retail transformation that combined theatrical heritage with contemporary relevance. We restructured the buying approach, introduced new product categories inspired by the House’s costume archive and repertoire, and developed exclusive collaborations with UK designers.
The shop was repositioned as both a destination for London visitors and a brand extension for opera fans worldwide.
At the Royal Opera House, T&B Consulting led a retail transformation that combined theatrical heritage with contemporary relevance. We restructured the buying approach, introduced new product categories inspired by the House’s costume archive and repertoire, and developed exclusive collaborations with UK designers.
The shop was repositioned as both a destination for London visitors and a brand extension for opera fans worldwide.
2x
Turnover doubled
in only 18 months
A destination for London visitors and a brand extension for opera fans worldwide.
Within 18 months, turnover doubled, and press coverage significantly increased. The new strategy aligned with broader institutional goals, resulting in a retail offer that is financially robust and artistically authentic.
E-commerce was expanded, customer dwell time increased, and the store became an integral part of the ROH visitor experience.
Within 18 months, turnover doubled, and press coverage significantly increased. The new strategy aligned with broader institutional goals, resulting in a retail offer that is financially robust and artistically authentic.
E-commerce was expanded, customer dwell time increased, and the store became an integral part of the ROH visitor experience.
