Projects
Projects
Projects
Projects
Natural History Museum
Natural History Museum
Natural History Museum
Expert research. High-performing commercial product. A standout success.
Expert research. High-performing commercial product. A standout success.
Expert research. High-performing commercial product. A standout success.







Location
London, United Kingdom
Services
Retail, Publishing
Retail, Publishing
T&B Consulting led a transformative retail strategy at the Natural History Museum London, significantly growing its e-commerce presence and overall retail performance. Our work spanned the full commercial spectrum, from platform redevelopment and fulfilment restructuring to product development, buying strategy, and team operations.
A core focus was establishing a commercially robust Open-to-Buy framework in collaboration with finance and executive leadership, enabling greater control over margin, stock, and growth.
T&B Consulting led a transformative retail strategy at the Natural History Museum London, significantly growing its e-commerce presence and overall retail performance. Our work spanned the full commercial spectrum, from platform redevelopment and fulfilment restructuring to product development, buying strategy, and team operations.
A core focus was establishing a commercially robust Open-to-Buy framework in collaboration with finance and executive leadership, enabling greater control over margin, stock, and growth.
+4%
Conversion improved
by +4%
16%
Income improved
by +16%
+£3.11
Average transaction value (ATV)
improved by +£3.11
The range earned awards in design and licensing, and is widely recognised as a model for authenticity in museum-led product development.
A standout success was the creation of a scientifically accurate dinosaur toy range, developed in partnership with NHM’s palaeontologists. Over 18 months, the team translated expert research into a high-performing commercial product line now stocked globally by museums and retailers.
The range has since earned awards in both design and licensing and is widely recognised as a model for authenticity in museum-led product development.
A standout success was the creation of a scientifically accurate dinosaur toy range, developed in partnership with NHM’s palaeontologists. Over 18 months, the team translated expert research into a high-performing commercial product line now stocked globally by museums and retailers.
The range has since earned awards in both design and licensing and is widely recognised as a model for authenticity in museum-led product development.













