Projects
Projects
Projects
Projects
Imperial War Museums
Imperial War Museums
Imperial War Museums
Transforming a fragmented offer into a unified, scalable retail business
Transforming a fragmented offer into a unified, scalable retail business
Transforming a fragmented offer into a unified, scalable retail business
Location
Various, United Kingdom
Services
Retail, Publishing
Retail, Publishing
T&B Consulting was brought in as part of a new leadership team to overhaul the retail operation across the Imperial War Museums portfolio.
Tasked with transforming a fragmented commercial offer, we mentored on-site management to think and act like business owners, shifting the culture from reactive retailing to strategic growth.
T&B Consulting was brought in as part of a new leadership team to overhaul the retail operation across the Imperial War Museums portfolio.
Tasked with transforming a fragmented commercial offer, we mentored on-site management to think and act like business owners, shifting the culture from reactive retailing to strategic growth.
+6%
Conversion (across IWM Lambeth site)
improved by +6%
+30%
Income improved
by +30%
+£2.35
Spend per visitor (SPV)
improved by £2.30
We succeeded in shifting the culture from reactive retailing, to strategic growth.
We delivered forecasting models across all five museum sites, supported by an actionable growth plan tailored to each location’s visitor profile and potential.
Alongside this, we began building a retail brand identity with the scale and coherence to support future wholesale and licensing opportunities, laying the groundwork for a unified, scalable retail business rooted in IWM’s mission and stories.
We delivered forecasting models across all five museum sites, supported by an actionable growth plan tailored to each location’s visitor profile and potential.
Alongside this, we began building a retail brand identity with the scale and coherence to support future wholesale and licensing opportunities, laying the groundwork for a unified, scalable retail business rooted in IWM’s mission and stories.
