Projects

London Coliseum

Shaping a Hospitality Vision with Star Power

Location

London, United Kingdom

Services

Food & Beverage

As part of a wider commercial strategy to be rolled out, T&B Consulting developed a food & beverage vision for the London Coliseum that could elevate the visitor experience while attracting star culinary names. The brief was to ensure F&B played a more central role in the theatre’s commercial mix, transforming underused spaces into destinations.

We provided hands-on support to the organisation’s leadership, helping build internal understanding of how F&B can drive revenue, align with brand, and deepen audience loyalty.

From service models to operator positioning, we laid the groundwork for a hospitality offer ready to compete with London’s top cultural venues.

We provided hands-on support to the organisation’s leadership, helping build internal understanding of how F&B can drive revenue, align with brand, and deepen audience loyalty.

From service models to operator positioning, we laid the groundwork for a hospitality offer ready to compete with London’s top cultural venues.

Tracey Bates and the work she does in every genre of the arts is remarkable. I am so lucky to have crossed paths with her and worked alongside her as she helped bring my NYC flower shop boo·kay nyc, owned and operated by theater performers, to the foyer of the legendary London Coliseum. I am so truly grateful for all the work she does and continues to do to make the arts industry the beacon of light that it is."

Robbie Fairchild

Boo-Kay @ London Coliseum

T&B Consulting partnered with Boo•Kay, the flower brand founded by Broadway star Robbie Fairchild, to create a retail experience inside the London Coliseum during My Fair Lady’s run at ENO. Steeped in performance and artistry, Boo•Kay offered a fresh take on interactive theatre retail- part installation, part boutique flower shop.

We managed the integration from concept to execution, introducing a U.S. brand into a heritage London venue while maintaining theatrical and operational flow. The pop-up generated press coverage and strong audience engagement, opening new conversations around how retail can enhance and extend the theatrical experience beyond the stage.

London Coliseum

London Coliseum

London Coliseum

Shaping a Hospitality Vision with Star Power

Shaping a Hospitality Vision with Star Power

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